Between the 22nd and the 25th of March SHS Products attended the Homebuilding and Renovating show at the NEC in Birmingham. We used this as a marketing tool attempting to generate a high number and quality of leads.
Before the Show
In the run up to the show we promoted our attendance on our social media channels and also offered free tickets to our digital following. We also offered free tickets to existing customers.
About the Show
The show ran from March 22nd until March 25th and had visitors from various working backgrounds in attendance. There were a number of architects, builders, landscape gardeners, amongst other trades as well domestic customers in the planning stage of their projects. On offer at the show was a variety of seminars offering expert advice in all aspects of renovating your home. There was a total of 36,233 visitors at the show over the course of the 4 days.
While we were at the show we offered branded SHS pens, 950 new look brochures were distributed and discount codes were given for potential customers.
During the exhibition we showcased our products and were approached by a large number of potentially interested customers. We generated leads using our fact finder and sketch sheets and also offering one to one consultations and expert advise. Overall, the exhibition was a great experience for us and has generated a large number of high quality leads.
We will be looking to attend various shows in the future, however; we are looking at expanding our stand to promote new and exciting products.